The Hidden Cost of Sports Tech M&A: How Accelerating Acquisitions Are Creating a Player Privacy Crisis

The $71 million in sports tech M&A deals between Hudl and SportContract, plus Catapult and Perch, expose a critical gap: accelerating acquisitions are transferring millions of sensitive athlete data points without adequate privacy protections. With 25 million training repetitions and 135,000 player profiles changing hands, sports technology consolidation is outpacing GDPR compliance and athlete data rights. Our analysis reveals how rapid M&A in the $48.6 billion sports tech market creates privacy risks worth up to €20 million in potential penalties. Discover why privacy compliance is becoming the hidden deal-breaker in sports technology acquisitions and what it means for athlete data protection.